About Charmin

Charmin-pic-2For more than 20 years, Charmin Sterbenz has been helping companies meet their revenue goals.

Charmin’s clients range from small businesses to Fortune 500 companies.  But they all have one thing in common:  A strong belief in driving marketing decisions based upon measureable goals and results.

Thanks to the diversity of her client base and her knowledge of ongoing real-world marketing tests, Charmin works with companies to help them develop proven strategies to meet their marketing challenges.  In addition, Charmin has built a strong track record of developing winning packages and online campaigns for products such as:


  • Auto insurance
  • Alumni directories
  • Annuities and financial products
  • Cable television/internet/phone
  • College admissions
  • Conversion and renewal billing
  • Credit cards
  • Energy-savings programs
  • Home loans/home equity loans/personal loans
  • Legal plans
  • Life/health/accident/ disability/supplemental insurance
  • Membership acquisition and retention
  • Online banking
  • Publishing
  • Retirement communities
  • Roadside assistance programs
  • Sports drinks
  • Warranties
  • And many more

Improving results is always the ultimate goal.  But Charmin’s work has also earned Direct Marketing Association Echo awards, DM News John Caples International Awards, American Marketing Association NOVA awards and several Professional Insurance Marketing Association awards.

About Charmin’s Team

Charmin’s focus is predominantly marketing strategy and direct response copy. But those areas alone won’t get a marketing project out the door.

So Charmin also works with some of the nation’s leading graphic designers, HTML programmers, and production experts.  Each team member has more than a decade of experience … resulting in top-quality creative and innovative solutions to marketing challenges.

Drop Me a Line

I’d love to talk to you.  I generally keep typical office hours during the week.  My phone number is 515-491-9233.