testimonialsUnderstands how to explain complex concepts and convey value to consumers …”

It is a real pleasure to recommend Charmin Sterbenz. She is one of our most successful marketing creators and has repeatedly produced winning material for us.

Charmin instinctively understands how to explain complex concepts and convey value to consumers in a very natural and compelling way that drives results. Charmin brings an unparalleled level of expertise in her field. On top of that, she is very dependable and great to work with.

Gordon Leipzig, Marketing Director, Discover

One of my secret weapons …”

I turn to Charmin for both copywriting and marketing consultation. Her wide range of experience gives me the benefit of knowing what’s working for others … and what approaches I should definitely avoid.

I frequently enlist Charmin’s help when launching new initiatives or new products because her insights help me pinpoint strategies to pursue. She understands how to blend best practices with real-world product limitations.

She’s not shy about sharing her opinions and is always willing to give me an honest assessment of the chances of success for a new project or product. Charmin’s copy has delivered fantastic results for years. But using her as a marketing consultant is definitely one of my secret weapons.

April Schmaltz, Marketing Vice President, Delta Dental of Iowa

Consistently outperforms all other creative …”

Charmin is an excellent creative copy writer. She has developed direct mail, email and ecommerce creative products that significantly improved paid results. I have engaged Charmin for a multitude of projects. She consistently outperforms all other creative talent in testing.

Albert Phipps, at Phipps Consulting

Increasing response with ‘best practices’ …”

I am pleased to offer my sincere endorsement of Charmin Sterbenz. In the 15 plus years she has been writing sales copy for Marsh U.S. Consumer, Charmin has consistently executed award-winning direct mail packages that have repeatedly exceeded our response projections.

Charmin understands both the “big picture” best practices of successful direct mail along with the subtler nuances of word usage, visual effects, and various enhancements that increase responses. And, while she has perfected creative and writing styles that have served us (and herself) well, she is not afraid to test new approaches — stretching the outside of the envelope, so to speak.

Charmin has shown a rare talent for taking a project brief and running with it, seldom needing more than the barest oversight. Because of this, our marketing specialists know that when they hand her an assignment, they will not have to hold her hand to get it done to specifications, budget and schedule. That alone makes her invaluable and highly recommended.

Joe Garcia, Chief Sales & Marketing Officer, Marsh & McLennan

Always brings new, innovative ideas …”

I have worked with Charmin for over 10 years and she consistently produces winning creative. She is knowledgeable on a wide range of products and always brings new, innovative ideas. She is easy to work with and meets deadlines. You can’t go wrong with Charmin!

Ryan Blackard, Marketing Manager, ARAG

A true professional with a ‘part of the team’ attitude …”

Charmin’s results are well known throughout the industry however, when you work with Charmin you can expect  much more than positive results. From pre-engagement discussion through strategy and planning and after the  work has been done, Charmin is a true professional with a wonderful personality and “part of the team” attitude. It was always a great experience for me to work with Charmin. Her knowledge, skill and work ethic are second to none.

Chet Hogenson, Assistant Vice President, Marsh & McLennan

One of the best direct mail writers I’ve worked with …”

Charmin is one of the best direct mail copy writers I’ve worked with. I’ve hired her for several projects over the years and she has never disappointed. She’s a delight to work with, is always on-time and produces terrific and successful packages. She always delivers top-notch work!

Lauren Bostrom, Marketing Director, Good Sam Enterprises

Generates superior results …”

I have worked with Charmin Sterbenz numerous times and have had outstanding results. Charmin is clearly one of the best copywriters around and has been able to develop direct mail packages that generate superior results. Charmin does an outstanding job of recognizing how difficult it is to gain consumer consideration of a product and will create concepts and ideas to significantly enhance consideration. She then will create a compelling reason a consumer should take a product. Charmin is also a pleasure to work with as she will hit deadlines, and will also adapt to any company requirements. I would highly recommend Charmin Sterbenz.

Steve Walczak, President at Marigold Marketing

An asset to anyone looking to grow their business …”

During my time at AGIA we employed Charmin as a copywriter/creator for several years and we enjoyed a great deal of success working with her. Charmin has also developed breakthrough creative for Discover, and has shown herself to be a thought leader in marketing and consumer behavior. Her understanding of behavioral economics, social psychology and the complex environment of today’s marketplace make Charmin an asset to anyone looking to grow their business.

Chris Rea, Sr. Manager, Discover Personal Loans

Drop Me a Line

I’d love to talk to you.  I generally keep typical office hours during the week.  My phone number is 515-491-9233.