One of my secret weapons …”

I turn to Charmin for both copywriting and marketing consultation. Her wide range of experience gives me the benefit of knowing what’s working for others … and what approaches I should definitely avoid.

I frequently enlist Charmin’s help when launching new initiatives or new products because her insights help me pinpoint strategies to pursue. She understands how to blend best practices with real-world product limitations.

She’s not shy about sharing her opinions and is always willing to give me an honest assessment of the chances of success for a new project or product. Charmin’s copy has delivered fantastic results for years. But using her as a marketing consultant is definitely one of my secret weapons.

April Schmaltz, Marketing Vice President, Delta Dental of Iowa