Increasing response with ‘best practices’ …”
I am pleased to offer my sincere endorsement of Charmin Sterbenz. In the 15 plus years she has been writing sales copy for Marsh U.S. Consumer, Charmin has consistently executed award-winning direct mail packages that have repeatedly exceeded our response projections.
Charmin understands both the “big picture” best practices of successful direct mail along with the subtler nuances of word usage, visual effects, and various enhancements that increase responses. And, while she has perfected creative and writing styles that have served us (and herself) well, she is not afraid to test new approaches — stretching the outside of the envelope, so to speak.
Charmin has shown a rare talent for taking a project brief and running with it, seldom needing more than the barest oversight. Because of this, our marketing specialists know that when they hand her an assignment, they will not have to hold her hand to get it done to specifications, budget and schedule. That alone makes her invaluable and highly recommended.